Difference between revisions of "Checklist"

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(part 3)
(part 4 of The List)
Line 511: Line 511:
 
*Print shop
 
*Print shop
 
*Direct sale by artist
 
*Direct sale by artist
 +
 +
 +
=Publicity=
 +
==General Public==
 +
===Website===
 +
===Press Release===
 +
*Eyecatching - colour paper, folder
 +
*Contains dates, place, contact info
 +
*short biographies of guests
 +
*photos of guests
 +
*photos of previous events
 +
*pre-written story for lazy journalists to use
 +
*details of press access
 +
**interview opportunities with guests
 +
**pre-con photo opportunity
 +
 +
===Radio===
 +
*Local
 +
**interviews with guests and organisers
 +
**competitions with membership prizes
 +
**paid adverts
 +
*National
 +
*write to all DJs asking for a mention
 +
*invent silly event to get them talking eg light sabre duel
 +
 +
===TV===
 +
*Local
 +
**Have telegenic event on or before opening day
 +
*National
 +
**mentions at end of SF programmes
 +
**Late Show
 +
 +
===Press===
 +
*Local
 +
**mention local participants
 +
**photo opportunities
 +
*National
 +
**letters to papers and magazines
 +
 +
===Posters===
 +
*at venue
 +
*in libraries
 +
*in local bookshops, video shops
 +
 +
===Fliers handed out to public===
 +
*cinema queues
 +
*at bookshops
 +
 +
===Roadsigns===
 +
*Put up by AA or RAC
 +
*Created by convention
 +
==Conventions==
 +
===Fliers===
 +
*In member packs of other cons
 +
*On tables at other cons
 +
*On seats on programme rooms at other cons
 +
 +
===Posters at conventions===
 +
===Table hop to sell memberships in bar===
 +
===Programme items===
 +
*put up teams for  games and quizzes at cons
 +
*auction memberships at cons
 +
===Swap fliers/ads with other conventions===
 +
 +
==SF groups==
 +
===BSFA===
 +
===University groups===
 +
*Publicise before summer break
 +
*Cover letter suggesting “University field trip” to con
 +
*Try to “piggy back” on mailouts to freshers
 +
===Local Groups===
 +
*Ask them to publicise in local SF outlets
 +
*Ask for info for Fan Map
 +
 +
==SF outlets==
 +
===Bookshops===
 +
*Posters don’t stay up long
 +
*Fliers by till put in with SF purchases
 +
*Bookmarks
 +
*Piggy back on author signing publicity
 +
*Organise signing sessions in Strathclyde pre-con
 +
===Comics shops===
 +
===Libraries===
 +
*University and college libraries
 +
*some authorities don’t allow commercial advertising
 +
 +
==Word of mouth==
 +
*get people talking the convention up
 +
**Guests
 +
**have a few good programme items as examples
 +
*people want to go to a good convention and enjoy themselves. Talk up the positive aspects.
 +
==Professionals==
 +
*recruit writers and publishers to mention con at every opportunity
 +
*get TV involvement early and use to promote con inside media
 +
*Literary agents
 +
**emphasise business opportunities
 +
**publicity for clients

Revision as of 15:18, 7 November 2005

A contribution from the original [smofs uk Conrunner] site, these Checklists from Ian Sorenson provides a way to account for the Who, What, When Where, Why and How of putting a convention together.

Contents

The Convention

Why

  • Enthusiasm for an idea (the only good reason)
  • Fame (not likely!)
  • Conrunning in the blood (compulsive activity disorder)
  • Conrunning as a social activity (too sad to filk)
  • Someone asks you to do it (eager puppy syndrome)
  • No one else doing this type of convention (simple minded enthusiasm)

What Type

Large or Small

  • Bidded convention
    • conform to pattern
    • need to know rules
  • Single stream
    • may also have workshops
  • Multi-stream
    • problem of numbers in each stream
    • increased staff requirement
  • Aimed at established fans
  • Aimed at attracting new fans
  • With or without dealers room

Literary

  • Science fiction
  • Fantasy

Relaxacon

  • Limited number of members
  • By invitation
  • Limited programme

Fannish

  • Fanzines
  • Conrunning
  • Filking
  • Tech

Trek

  • Classic
  • Others

Media

  • Dr Who
  • Red Dwarf
  • Babylon 5
  • Buffy
  • Stargate
  • Anime
  • Mixed

RPG

  • Single game
  • Multiple games
  • Tournament

Comics

Where

Transport links

  • Parking
  • Courtesy bus

Restaurants & Shops

Atmosphere

Disabled access

Hotel

  • Bedrooms
  • Function space
  • Overflow
  • Food
  • Drink
  • Price
  • Cheaper at weekends

Campus

  • Not term time
  • Room types

Holiday Camp

  • Out of season
  • Licensing problems
    • All pre-registered, no walk-ins

Ship

  • No walk-ins once convention starts
  • Overflow?

When

  • Holiday weekend
  • When venue available/cheap
  • Not same time as similar con

Who

Committee

  • Group of like minded people
  • Friends
  • Hand picked team
  • Need to be able to communicate/meet regularly

Staff

  • people with special knowledge/talents
  • enthusiastic helpers

Advisors

  • Professional
  • Experienced conrunners


Finance

Expenditure

Fixed expenses

  • venue
    • function space
    • furnishings
    • AV equiipment
  • guests
    • travel
    • accommodation
    • food
    • drink
    • fee
  • equipment
    • hire
    • deposits
    • delivery
    • repair
  • transport
    • deposits
    • petrol
  • publications
    • number or publications and page count
    • later publications trimmed to fit budget
  • insurance
    • cover set-up and take down times
    • cover guest non-appearance
  • programme
      • prizes
    • awards
    • souvenir gift for guest
    • consumables
    • appearance fees
    • refunds to participants
  • childcare
    • babysitting
    • creche
  • entertainment

Administration

  • committee
  • postage
    • Use carrier for international mail
  • phone
    • Encourage off peak use
  • e-mail
  • stationery

Other outgoings

  • gratuities
  • charity donations

Income

Membership

  • Membership rates
    • Estimate numbers attending and relate to anticipated outgoings
    • Set final rates early and budget within them
      • Daily rate vital to local publicity
      • Walk-in membership money hard to spend usefully
  • Credit card payment
  • Group discount
  • Encourage conversion from pre-supporting and supporting

Advertising space

  • Publications
    • PRs
    • Souvenir Book
    • Pocket Programme
    • Others
      • Newsletter
      • Fan publications
  • Website
  • Merchandising
  • In member pack
  • Billboards at con
  • At programme items

Merchandising

  • Sales
  • Special editions
  • Promotional offers

Dealers tables

Tables for other conventions

Commission on auction sales

Sell recordings of programme items

Sponsorship

  • Big deals must be done 12 months in advance
  • Decide on your ethics before agreeing deal
    • Nuclear power?
    • Drugs companies?
    • The Sun newspaper?
    • Tobacco?
  • Sources
    • Arts council grants
    • Literary society backing
    • Publishers help with author expenses
    • Local council funding
    • University funding
  • Sponsors
    • made to feel special: give them perks - memberships, GoH **memorabilia, info on how their product will be promoted.
    • Prepare thank you letters in advance for immediate posting post-con
    • Get sponsors to publicise con in their publications
    • Direct press to sponsor representatives at con
  • Sponsored items
    • Publications
      • Programme streams
        • Science
        • Media
        • Fan
        • Film
        • Literary
      • Programme items
        • Relevant items
        • Big events
        • Parties
      • Merchandising
        • Joint items: bags, T-shirts with sponsor’s name on one side.
    • Awards
    • Art show/exhibitions
    • Equipment
      • PA & lighting
      • Radios
      • Computers
      • Photocopiers
      • Stationery
    • Transport
      • People
      • Van
      • Postage
    • Childcare
      • Babysitting
      • Creche

Assets

Equipment

Mailing list

Merchandise

Expected shortfall/profit

Decide what to do with any profit before convention

Publicise decreasing loss as income accrues

Measure in terms of memberships to be sold

Programme

Streams

  • Tie stream themes to guests or convention motif
  • No more than one stream per 100 members
  • Don’t let one type of item dominate
  • Don’t fill up the programme with make-weight items; leave gaps
  • Have 3 big draws per day: aft, eve, night
  • Overnight programming for insomniacs
  • Allocate items to stream with suitable space

Individual items

  • Every item should have one person who cares about it shepherding it from planning to completion
  • If a great item has a rotten name, fewer will go
  • Minimise tech setup changes between items
  • Record programme items

Item formats

Outdoor/indoor

Talk

Reading

Interview

Panel

Workshop

Game, Competition, Quiz

Treasure hunt

Auction

Discussion in round

Slide show

Video/film

Gaming

Trial

Debate

Simulation, Re-enactment

Costume event

Tasting

Awards

Opening/Closing ceremony

Performance

  • Musical, Theatrical, Cabaret, Costume

Social event

  • Party, Banquet, Meet the guests
  • Dance
    • Theme, Costume, Disco, Live band

Style

  • Serious, Silly, Fun
  • Pre-selected or Spontaneous selection of participants
  • Specialised subject
  • Teams, Individuals, Mass participation
  • Mental, Physical

Topics

Literary

  • Writing, Publishing, Magazines, Criticism
  • Adult/juvenile

Science

  • Technology, Computers, Internet, Serious science, Pseudo science

Fandom

  • Fanzines, Conventions, Gaming, Costuming, Comics, Anime, Media

Media

  • TV, Film, Radio, Press

Art

  • Painting, Cartoons, Artists

Religion

  • In fact, In fiction

Politics

  • In fact, In fiction

Collecting

  • Books, Art, Comics, Memorabilia, Fanzines

Gripe session

Guests

Approach

  • Through mutual acquaintance
    • previous convention committee
    • other author/actor/artist
  • At convention
    • buy them a drink
  • By phone
    • be prepared to leave message on answering machine
    • be aware of time zones
    • confirm with letter
  • By letter
    • Keep letter brief
    • enclose reply paid envelope
    • address in writers and artists yearbook
    • address in Who’s Who
    • address in SFWA members list
      • ask SFWA member
  • Through agent
    • address in writers and artists yearbook
  • Through publisher

Prepare offer

  • dates
  • location
  • expenses paid/fee
    • accommodation
      • Guest
      • Guest and partner
      • Food
      • Drinks
    • travel
      • type
      • class
      • dates
      • how paid
        • booked by convention
        • cheque sent
        • guest pays and reimbursed
  • items and appearances
    • number
      • no more than 3 per day
      • 1 major, 2 minor
    • type
      • speech
      • interview
      • panel
      • signing
      • quiz
      • judge
      • slide show
      • autograph

Souvenir

  • Artwork
  • Trophy/tankard
  • Special edition convention book

Participants

Have a “Green Room” for participants to gather in

  • Staffed during programme times
  • Allow Green Room discretion with hospitality
  • Provide drinks & food
  • Information
  • Place to sit and chat

Be over polite and sickeningly grateful to participants

Give all participants a letter of welcome and another of thanks

Use all the professionals possible but mix and match

Avoid over exposure of good performers

Space

  • Fill spaces rather than have empty seats
  • Signpost programme areas well
  • Display list of items outside each venue and update as required
  • Clearly mark smoking/non smoking areas
  • Disabled access and reserved seating
  • Crush space for exit from popular items
  • Remove litter after items
  • Avoid trailing cables

Dealers Room

Location

  • Easy access for boxes and trolleys
  • Not too remote from cente of con
  • Signposted

Opening times

  • Consult dealers
  • Close for GoH speech

Layout

  • Aisles wide enough for safety and avoiding crush
  • Fire regulations
  • Islands/rows
  • Doors and exits
  • Wall location for easy display

Dealers

  • Books
  • Comics
  • Art
  • Jewellery
  • Clothing
  • Memorabilia
  • Toys

Pricing

  • Discount for early booking
  • Includes membership
  • Premium for near door

Security

  • Badge check on door
  • No smoking
  • No drinks
  • Check bags
  • Locked overnight
    • Portable alarm sytem
    • Gopher sleeping in room

Artshow

Layout

  • space for people without brushing against artwork
  • security desk at entrance
  • fire regulations

Hanging

  • Tables/display cases for sculpture
  • Boards
  • Wall mounts
  • Lighting
  • Labelling
    • Info slip
      • Artist
      • Title
      • Price or Not For Sale
      • Space for written bids

Times

  • Close before auction

Security

  • Rota
  • No food/drink/smoking
  • No bags
  • Insurance

Auction

  • Near end of con
  • Sale of pre-bid art first
  • Charity auction
  • Staff
    • Auctioneers
    • People to carry artwork to and from auction
    • People to display item in auction
    • Secretary
      • note item/artist
      • note sale price and buyer
      • Add up total sales by artist
      • Calculate commission
      • Collect payment
      • Pay artists
    • Uncollected artwork
      • Announce at convention
      • Return art to artist

Sales

  • Print shop
  • Direct sale by artist


Publicity

General Public

Website

Press Release

  • Eyecatching - colour paper, folder
  • Contains dates, place, contact info
  • short biographies of guests
  • photos of guests
  • photos of previous events
  • pre-written story for lazy journalists to use
  • details of press access
    • interview opportunities with guests
    • pre-con photo opportunity

Radio

  • Local
    • interviews with guests and organisers
    • competitions with membership prizes
    • paid adverts
  • National
  • write to all DJs asking for a mention
  • invent silly event to get them talking eg light sabre duel

TV

  • Local
    • Have telegenic event on or before opening day
  • National
    • mentions at end of SF programmes
    • Late Show

Press

  • Local
    • mention local participants
    • photo opportunities
  • National
    • letters to papers and magazines

Posters

  • at venue
  • in libraries
  • in local bookshops, video shops

Fliers handed out to public

  • cinema queues
  • at bookshops

Roadsigns

  • Put up by AA or RAC
  • Created by convention

Conventions

Fliers

  • In member packs of other cons
  • On tables at other cons
  • On seats on programme rooms at other cons

Posters at conventions

Table hop to sell memberships in bar

Programme items

  • put up teams for games and quizzes at cons
  • auction memberships at cons

Swap fliers/ads with other conventions

SF groups

BSFA

University groups

  • Publicise before summer break
  • Cover letter suggesting “University field trip” to con
  • Try to “piggy back” on mailouts to freshers

Local Groups

  • Ask them to publicise in local SF outlets
  • Ask for info for Fan Map

SF outlets

Bookshops

  • Posters don’t stay up long
  • Fliers by till put in with SF purchases
  • Bookmarks
  • Piggy back on author signing publicity
  • Organise signing sessions in Strathclyde pre-con

Comics shops

Libraries

  • University and college libraries
  • some authorities don’t allow commercial advertising

Word of mouth

  • get people talking the convention up
    • Guests
    • have a few good programme items as examples
  • people want to go to a good convention and enjoy themselves. Talk up the positive aspects.

Professionals

  • recruit writers and publishers to mention con at every opportunity
  • get TV involvement early and use to promote con inside media
  • Literary agents
    • emphasise business opportunities
    • publicity for clients