First thing:  give them plenty of warning and a useful description of the event ([[Press Release]], phrased in  a compact and friendly way), maybe as much as several weeks in advance, but don't pester them.  Most likely your event will be treated as a fill in feature, not breaking news, so there is no guarantee about how extensive the coverage will be. See the [[Checklist#Press_Release|Checklist]] for an outline.
 
First thing:  give them plenty of warning and a useful description of the event ([[Press Release]], phrased in  a compact and friendly way), maybe as much as several weeks in advance, but don't pester them.  Most likely your event will be treated as a fill in feature, not breaking news, so there is no guarantee about how extensive the coverage will be. See the [[Checklist#Press_Release|Checklist]] for an outline.