From ConRunner
A microblogging platform conventions can use for publicity, but woe-betide any committee that is the focus of a Twitterstorm of manufactured outrage demanding instant response.
Do you decide to only post tweets directly about your event, or things your guests are doing, or act as a general signal booster for SF in general.
Many social media advocates suggest you must post regularly to maintain momentum, even if you have nothing to say. But then overloaded subscribers will leave, and no-one can spot your important messages.
Are the people handling the account authorised to talk about all aspects of the convention, should their real names be revealed, should they comment on other threads giving the viewpoint of the convention.
